The attention lottery

As we scroll through our feed, we don’t know exactly what we’re getting. Whatever pops up, it’s familiar, but also a little surprising, so it’a little bit addictive. The problem is that it’s like a lottery. You might find a gem, something you didn’t even know you wanted, something that helps you in a meaningful way. Chances are that’s 1 in 100. Maybe more, but maybe also less.

So why do we play this lottery of attention everyday? Giving attention to 99 things instead of the 1 thing that will make a difference?

And if we flip sides, if we want to receive attention, is it the best way to insert what we believe makes a difference between those 99 things that reach people and they don’t need?

Or maybe it makes more sense that if you’re looking, if you’re interested in what we’re bringing to the world, if this is a problem that bothers you too, if you have no idea how to start thinking about solving this, you know where to find us and people like us.

It’s a choice if we play the lottery. How we spend our attention can be deliberate. What we often forget is that being found so we have a chance to make a connection, to spark a change, should be just as deliberate. And connection should be what leads people towards us, rather than chance.